Archive for Framing

Framing

Posted in Management with tags , , , on January 27, 2012 by jrvitalis


Just after her fourth birthday, we discovered Puppy was virtually blind in one eye. We hauled her in to a specialist where she was diagnosed with amblyopia. Basically, her eyeballs are shaped dramatically differently, so right after birth, her brain shut off the connection to one of her eyes. In an effort to turn the connection back on, she had to wear a patch over her good eye ten hours a day for eleven months. The good news was that this worked, and her “bad” eye now has nearly perfect corrected vision. The bad news is that “corrected vision” means she has to wear glasses every waking moment of every day for the rest of her life (so her brain doesn’t shut her eye back off).

 

Obviously this wasn’t news we were happy to hear, but my husband and I knew that our reaction would frame how Puppy viewed having to wear glasses. So we made the whole thing very exciting. We took her to the eye glasses store, let her try on as many pairs as she wanted, and encouraged her to pick out a very cool, funky pair.

 

Our plan worked. Puppy received and continues to receive regular compliments about her glasses, and when I told her about contacts recently, she couldn’t imagine why in the world anybody would not want to wear glasses.

 

Unfortunately, our plan worked a little too well. A few weeks ago Kitten told me that she was seeing white dots in her eyes. With a knot in my stomach, I hauled her to the eye doctor. It wasn’t until she announced at the eye exam that she hoped she’d need glasses like her sister and best friend Otter that I realized the whole thing was likely just a ploy to get glasses (which proved to be the case when she was given a perfect bill of eye health).

 

Then yesterday, Otter’s big brother got glasses. When I told the girls at the breakfast table this morning, Puppy jumped up and started dancing. “Yeay!” she yelled. “Now Squirrel, Otter and me all get to wear glasses!”

 

I looked over at Kitten, who was sitting quietly in her chair. Her head was down, and her little chin was quivering.

 

“Are you okay, Kitten?” I asked.

 

She looked up at me, a single tear dripping down her cheek. “It’s not fair,” she said. “How come everybody in the entire world except me gets to wear glasses?”

 

On the outside, I played the sympathetic mother, but on the inside I was howling. How many parents have to deal with a child who is devastated that they don’t “get” to wear glasses?

 

So this afternoon, you’ll find me in the sunglasses section at Target, where I’ll be buying a pair of kiddie sunglasses so I can pop the frame out and give Kitten a pair of glasses of her very own.

Framing, Part II

Posted in Management with tags , , on December 3, 2010 by jrvitalis

We talked a couple of weeks ago about the importance of framing and I shared a story about Kitten’s ability to reframe conversations. Turns out, Puppy is also adept at this particular skill.

We were traveling last summer and ended up at a hotel with a swimming pool. Despite the frigid water, I dutifully donned a swimming suit and frolicked with Puppy and Kitten, who weren’t at all concerned with the fact that we were all nearly human ice cubes.

Waking up the next morning, Puppy’s cheerful face was nose to nose with my not-so-cheerful face.

“Can we go swimming now?”

I groaned. And procrastinated. But by the time breakfast was over, I couldn’t put it off any longer. Back in our room, I went into the bathroom to change.

Picking up my suit, I walked right back out of the bathroom.

“Uh-uh. No way am I putting this cold wet thing back on and getting back in that ice-water.”

Sensing her chances at swimming slipping away, Puppy acted fast.

“Mommy,” she said. “You’d better be grateful you even have enough money for this vacation or a swim suit because there are plenty of people who don’t even have money for swim suits.” She stood glaring at me with my hands on her hips.

Silently, I spun on my heels and headed for the bathroom.

Framed like that, swimming didn’t sound so bad after all.

Framing

Posted in Marketing with tags , , , , on November 5, 2010 by jrvitalis

A friend recently shared a story about a rack of bracelets that were for sale in a gift shop. The bracelets, while beautiful, weren’t high-end, so they had been priced reasonably, and were expected to fly off the shelves. They didn’t. Just out of curiosity, the merchant doubled the price. The bracelets sold like crazy!

While this is clearly an issue of pricing, it is also one of framing, or influencing perceptions. The exact same bracelet was perceived as being more desirable because of a higher price tag!

As a parent, I regard framing as one of the most important tools in my kit:

Broccoli? Those aren’t vegetables, they are trees! Who can eat their forest first?

Or

That isn’t a monster on your wall; it’s a fairy princess. You’re so lucky! Not every girl is special enough to have her very own fairy princess watch over her each night.

Unfortunately, my children are not only on to me, but teaching me a few tricks of their own. Here’s a recent conversation with Kitten:

Kitten (to a 3-year-old friend who was riding with us): “That’s a baby car seat!”

Me: “Kitten, I need you to talk to your friends with kindness.”

Kitten (looking at her friend): “I’m not saying you are ugly, I’m just saying that seat is a baby car seat.”

Clearly, this is a girl who knows how to frame a conversation. Did I mention she’s only 3?

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